Which of the following is not true of PR stunts:Group of answer choicesStunts can generate high visibility for a brandStunts guarantee media coverageStunts can engage audiences on a deep, emotional levelStunts can reinforce brand values

Which of the following scenarios best illustrates how a firm can use PR to facilitate positive associations with its brand?Multiple ChoiceA women's athletic wear maker is the sponsor of an all-female triathlon that raises money for breast cancer.A gas station's advertising campaign promises that it will always have the cheapest gas in the area.A car dealership runs a promotion in which customers who come to their lot will be entered in a raffle to win a new car.A grocery store creates a new app that allows shoppers to gain points by purchasing store brands.A large home improvement store encourages gardeners to shop early in the spring by offering increased discounts on lawn and garden supplies.

Select all that applyIdentify which of these are considered to be disadvantages of publicity.Multiple select question.Its believability with consumersNo control by marketersMedia might not cover the storyMedia can alter the story

PR is used to ____________A.      market products to target using native advertisingB.      draw attention to the product through salesC.       build relationships and manage reputationD.      create a favorable public imageE.       seeding products to journalists to cover the storyQuestion 12Answera.C,D,Eb.A,C,Dc.A,B,Ed.B,D,E

When a firm has a public relations agent, the primary function is to generate Blank______ publicity and improve the company's reputation.Multiple choice question.brand-specificpositiveproduct-specificnegative

Which of the following is true of movie theater advertising?Group of answer choicesIt has the ability to target specific demographic segments.It charges a premium for its advertisements.It promotes a company's goodwill.It has an inherent problem of clutter. PreviousNext