Social media monitoring involves collecting data from platforms such as Facebook and Twitter to:a.Monitor user interactions and sentimentsb.Analyze online transactionsc.Conduct interviewsd.Gather data from sensors

What is social media analytics and what data are used in social media analytics – particularly data for analysing consumer sentiment? Give an example of a firm that uses social media analytics and speculate on its competitive position (i.e., competitive advantage/disadvantage)? Longer-term, what are some of the potential challenges for firms implementing social media analytics? (Can you give a specific example of a method of analytics that can be applied to social media data?)

Q11  What is a “social media feed”?*a)A page that lists all the social media accounts a company followsb) A list of recent posts from social media platforms displayed on a websitec) A feature to schedule postsd) A tool for analyzing social media metrics

What is social media, and how do companies use it for marketing?

Social media is a commonly used technology in business. Although there are ethical questions about its usage, Social Media plays a significant role in enabling businesses to:Question 64AnswerSelect one:a.Complete a Strategic Diamondb.Develop new products and bring them to marketc.Acquire talent, support employee collaboration and engage with customers.d.Establish their enterprise architecturee.Develop their business and information systems strategy

Social media is based on __________ technology.A.computerB.industrialC.mechanicalD.pre-industrial