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Which of the following statements best reflects why smokers may experience cognitive dissonance?A. ‘The majority of people can agree that smoking does pose serious risks to health, however, some peoplecontinue to smoke.’B. ‘Smokers tend to endorse information that supports their behaviour.

Question

Which of the following statements best reflects why smokers may experience cognitive dissonance?A. ‘The majority of people can agree that smoking does pose serious risks to health, however, some peoplecontinue to smoke.’B. ‘Smokers tend to endorse information that supports their behaviour.

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Solution

The statement that best reflects why smokers may experience cognitive dissonance is A. ‘The majority of people can agree that smoking does pose serious risks to health, however, some people continue to smoke.’

Cognitive dissonance is a psychological theory proposed by Leon Festinger in 1957. It refers to the mental discomfort or tension that a person experiences when they hold two or more contradictory beliefs, values, or attitudes simultaneously, or when their behavior contradicts their beliefs or values.

In the context of smoking, a smoker may be well aware of the health risks associated with smoking (belief or value that smoking is harmful), but they continue to smoke (behavior). This contradiction between what they believe or value and what they do can cause cognitive dissonance.

On the other hand, statement B. ‘Smokers tend to endorse information that supports their behaviour.' is more about confirmation bias, which is the tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses, rather than cognitive dissonance.

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