Which e-commerce model involves transactions between businesses and consumers?

The e-commerce model that involves transactions between businesses and consumers is known as Business-to-Consumer (B2C). Here are the steps to understand this:

1. Understand the different e-commerce models: There are four main types of e-commerce models that describe transactions between parties. These are Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Business (C2B), and Consumer-to-Consumer (C2C).

2. Define each model:

   • B2B involves transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.
   • B2C involves transactions between businesses and individual consumers. This is the most common e-commerce model.
   • C2B involves transactions where individuals make products or services for businesses. An example would be a freelancer offering services to a business.
   • C2C involves transactions between consumers, often facilitated by a third party. An example would be an online marketplace where individuals can buy and sell items.

3. Identify the correct model: From the question, we know that the transactions are between businesses and consumers. Therefore, the correct e-commerce model is Business-to-Consumer (B2C).