An effective way to build business relationships is to create a website and have a strong social media presence.Question 24Answera.Trueb.False

Social media is a commonly used technology in business. Although there are ethical questions about its usage, Social Media plays a significant role in enabling businesses to:Question 64AnswerSelect one:a.Complete a Strategic Diamondb.Develop new products and bring them to marketc.Acquire talent, support employee collaboration and engage with customers.d.Establish their enterprise architecturee.Develop their business and information systems strategy

Why do businesses establish a presence on social media platforms?Multiple select question.To monitor employeesTo interact with customersTo increase brand awarenessTo increase sales

Which statements regarding social media strategies in business are true? (Choose every correct answer.)Multiple select question.One or two employees with minimal social media experience can probably manage the online presence for most companies.Marketers should track the results.Any social media presence will increase sales, even if the company puts little effort into it.The message should be surprising.

Social media are poorly suited to maintaining relationships in which the persons involved have weak ties.Group startsTrue or False

Which social media platform is the best for connecting business to business (B2B) marketers to new customers and followers?