How should a business respond to negative comments that customers or employees post about the company on social media? (Choose every correct answer.)Multiple select question.Require employees to follow the company's social media policyRespond quickly on the siteAvoid responding at all if possibleTry to discredit the accuser and defend the company's reputation vigorously

Who should respond to negative comments posted about a company on social media?Multiple choice question.The owner of the businessAny employee who notices the commentsExperienced managersThe company's most confident, forceful employee

How does having a social media policy benefit a business?Multiple choice question.It provides a legal defense when a customer sues the business over factual errors on its website.It prevents customers from complaining online about their experiences with the business.It allows the company to monitor what employees are doing on the Internet after they leave work.It helps prevent employees from posting inappropriate online comments that damage the company's reputation.

Which statements regarding social media strategies in business are true? (Choose every correct answer.)Multiple select question.The message should be surprising.Marketers should track the results.One or two employees with minimal social media experience can probably manage the online presence for most companies.Any social media presence will increase sales, even if the company puts little effort into it.

A business operator used Twitter to make inaccurate criticisms about the products sold by a rival business. Does the rival business have a remedy under the misleading or deceptive conduct provisions of the ACL? Select one: a. The ACL is not concerned with the use of social media. b. The business criticised has no remedy under the ACL as Twitter is only social media. The statements are therefore not made in trade or commerce. c. Only consumers can complain under the ACL as they are the ones purchasing the goods being referred to. d. The business may have a remedy under the ACL if the business operator was using Twitter as part of its commercial operations.

What conditions must be present before a company's social media strategy will succeed?Multiple select question.The company must dedicate resources to the effort.The company must establish a presence on multiple social media platforms.The company's personnel must be competent in using technology.The company's customers must have social media skills.