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new customer approaching me and asks me to producean extra set of furniture. She offers to pay me themarket price of $1,000. To consider whether to take thiscustomer or not, which cost, AC or MC, should I refer to?14

Question

new customer approaching me and asks me to producean extra set of furniture. She offers to pay me themarket price of $1,000. To consider whether to take thiscustomer or not, which cost, AC or MC, should I refer to?14

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Solution

In this scenario, you should refer to the Marginal Cost (MC). The reason is that the Marginal Cost is the cost of producing one additional unit of a good. In this case, the additional unit of good is the extra set of furniture. If the Marginal Cost of producing the extra set of furniture is less than or equal to the market price of 1,000thatthenewcustomerisoffering,thenitwouldbeprofitableforyoutotakethiscustomer.IftheMarginalCostisgreaterthan1,000 that the new customer is offering, then it would be profitable for you to take this customer. If the Marginal Cost is greater than 1,000, then it would not be profitable. The Average Cost (AC) is not as relevant in this scenario because it is the total cost divided by the number of goods produced, and does not specifically relate to the cost of producing one additional unit.

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