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Match each autobidding strategy to the right campaign goal. Traffic Conversions Visibility RevenueMaximize clicksTarget impression shareTarget ROASTarget CPA

Question

Match each autobidding strategy to the right campaign goal. Traffic Conversions Visibility RevenueMaximize clicksTarget impression shareTarget ROASTarget CPA

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Solution

Sure, here are the matches:

  1. Maximize clicks - Traffic: This strategy is designed to get as many clicks as possible within your budget. It's ideal for increasing website traffic.

  2. Target impression share - Visibility: This strategy automatically sets your bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.

  3. Target ROAS (Return on Ad Spend) - Revenue: This strategy sets bids to help get as much conversion value as possible at the target return on ad spend you set. It's ideal for campaigns that are focused on increasing revenue.

  4. Target CPA (Cost Per Action) - Conversions: This strategy sets bids to help get as many conversions as possible at the target cost-per-action you set. It's ideal for campaigns that are focused on increasing conversions.

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