Understanding the culture of specific countries allows organizations to develop - promotional campaigns.

Ethnocentric organisations are characterised by the belief that:Group of answer choicesall cultures should be respected as equal.organisational culture is the predominant determinant of business success.regional cultural similarities should be taken into consideration when determining the marketing mix.one’s own national or cultural group is superior.a global culture is preferable to national cultures.

Disney and other global firms have successfully bridged the cultural gap by producing advertising that appeals to the same target market across:Multiple Choicecountries.regions.counties.countercultures.demographics.

Although global advertising programs can save money, there are times when it is useful to tailor specific promotional programs because of:Multiple select question.universal values and understandingsdifferences in languagea market's special culturetraditional buying habits

Cultural Exchange and Global Awareness

How does the culture of the organization and the management style adopted affect or influence the forms of motivation