In this video, you learnt about the Basic Consumer Behaviour Model, which lays down the factors that affect a consumer’s decision-making process while purchasing a product or a service. Basic Consumer Behaviour ModelNow, based on your learnings from this segment, attempt the following assessments. Question 1/2MandatoryBasic Consumer Behaviour ModelMap the following correctly to external influencers/ internal influencers/ stimuli:CulturePolitical environmentLifestylePerceptionNewspaper advertisement highlighting product featuresInternal  Influencers - 2External Influencers - 1, 3Stimuli - 4, 5Internal  Influencers - 4External Influencers - 1, 3Stimuli - 2, 5Internal Influencers - 4External Influencers - 1, 2Stimuli - 3, 5✕ IncorrectFeedback:The external influencers include factors such as culture, family and friends, lifestyle and the socio-economic class to which a consumer belongs.Internal  Influencers - 1External Influencers - 3Stimuli - 2, 4, 5

Basic Consumer Behaviour ModelMap the following correctly to external influencers/ internal influencers/ stimuli:CulturePolitical environmentLifestylePerceptionNewspaper advertisement highlighting product featuresInternal  Influencers - 2External Influencers - 1, 3Stimuli - 4, 5Internal  Influencers - 4External Influencers - 1, 3Stimuli - 2, 5Internal Influencers - 4External Influencers - 1, 2Stimuli - 3, 5✕ IncorrectFeedback:The external influencers include factors such as culture, family and friends, lifestyle and the socio-economic class to which a consumer belongs.Internal  Influencers - 1External Influencers - 3Stimuli - 2, 4, 5

what is consumer behavior in one sentence

Explain different factors that affect consumer behavior

As social influencers, Kevin Parry, Jessica Kalil, and Terrell & Jarius may be a part of the ________ for a consumer and impact their consumer behavior.Multiple Choicemarketing mixinternal physiological needsexternal social environmentpurchase situationlearning and memory

How do psychological factors influence consumer behavior?Group of answer choicesBy influencing consumers' immediate surroundingsBy shaping consumers' long-term preferences and valuesBy impacting consumers' decision-making processes based on their perceptions, attitudes, and motivationsBy determining consumers' cultural background