Knowee
Questions
Features
Study Tools

Which of the following is a reason why so many companies have decided to use celebrities in their Super Bowl advertising?Question 21Answera.It was a way to get noticedb.It is a good way to for companies to improve employee moralec.It is an easy way to relate to customersd.Research shows that it improves sales by over 65%

Question

Which of the following is a reason why so many companies have decided to use celebrities in their Super Bowl advertising?Question 21Answera.It was a way to get noticedb.It is a good way to for companies to improve employee moralec.It is an easy way to relate to customersd.Research shows that it improves sales by over 65%

🧐 Not the exact question you are looking for?Go ask a question

Solution

The main reason why many companies decide to use celebrities in their Super Bowl advertising is because it's a way to get noticed (option a). Super Bowl is one of the most watched events on television in the United States, and companies want to make the most of this opportunity to reach a large audience. Celebrities are often well-known and liked by many people, so their presence in an advertisement can help to attract attention and create a memorable impression.

Additionally, using celebrities can also be an easy way to relate to customers (option c). Celebrities often have large fan bases and their endorsement can make a product or service more appealing to these fans.

Finally, while it's not specified in the options, another potential reason is that research may show that using celebrities in advertising can improve sales. However, the claim that it improves sales by over 65% (option d) seems quite high and would likely depend on various factors such as the celebrity used and the product or service being advertised.

Improving employee morale (option b) is typically not a primary goal of advertising campaigns. While employees might feel proud to see their company's ad during the Super Bowl, this would be more of a secondary benefit rather than a main reason for using celebrities in the ads.

This problem has been solved

Similar Questions

THE INFLUENCE OF CELEBRITY ENDORSEMENTS IN DIGITAL ADVERTISING AND PROMOTIONAL EFFORTS IS INVALUABLE IN TODAY'S FIERCELY COMPETITIVE FASHION BUSINESS. FASHION FIRMS WHO WANT TO INCREASE SALES, INCREASE BRAND POPULARITY, AND MAXIMIZE ENGAGEMENT NOW USE THESE ENDORSEMENTS AS A KEY TACTIC.

Please write your views on the topic given below in 200 - 230 words. Note that a write-up under 200 words will not be evaluated. Being a celebrity affects a sportsperson's performance.

1:26:52←PreviousQuestion 17Next→What is the value of contracting with celebrities to endorse the company's brand of athletic footwear?Celebrity endorsements have a positive impact on a company's sales and market share of branded footwear in each geographic region.Celebrity endorsements boost a company's EPS by as much as 10% above what the company would earn if it had no celebrity endorsers.A company's celebrity endorsers aid company efforts to attract a bigger percentage of skilled and motivated workers and thereby boost worker productivity at the company's production facilities.The more celebrity endorsements a company has, the greater is a company's ability to cut its expenditures for brand advertising and search engine advertising to levels well below the industry-average in each geographic region without suffering a loss of sales or reducing operating profits.Winning contracts for two or more celebrities boosts a company's global sales volume by at least 5%, provided the company's S/Q rating is 5-stars or above in all four geographic regions.Copying, redistributing, or website posting is expressly prohibited and constitutes copyright violation.Copyright © 2024 by Glo-Bus Software, Inc. ver: 98850←PreviousNext→

Which of the following best describes a celebrity?Question 25Answera.Someone who appears in commercialsb.Someone known for being well knownc.Someone who is considered an influencerd.Someone who has a large media following

Celebrities, sportstars and social media influncers who promote products must follow rules set by which consumer agency?

1/1

Upgrade your grade with Knowee

Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.