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Internal and external messages are similar in that they gain attention, raise a need, deliver a solution, provide a rationale, show appreciation, give counterpoints, andMultiple Choiceissue a call to action.unite the readers.elicit an immediate response.elaborate on products and services.rely strictly on logical appeals.

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Internal and external messages are similar in that they gain attention, raise a need, deliver a solution, provide a rationale, show appreciation, give counterpoints, andMultiple Choiceissue a call to action.unite the readers.elicit an immediate response.elaborate on products and services.rely strictly on logical appeals.

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Solution

The correct answer is "issue a call to action." Both internal and external messages in a business context aim to gain attention, raise a need, deliver a solution, provide a rationale, show appreciation, give counterpoints, and finally, issue a call to action. This call to action is a key component in both types of messages, as it prompts the recipient to take a specific action or respond in a certain way.

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