In 2007 Apple Inc. changed the face of mobile technologies when they introduced theiPhone.A. TRUEB. FALSE

Apple transformed the ___ market with the release of its revolutionary iPhone in 2007.AsmartphoneBtabletCe-book readerDwearables

(3)  roles of phones in Globalisation

The penetration of mobile phones is changing the way we do business because: Question 5Answer a. The cost of phones is low b. Increasing sophistication of phones c. We can send text instead of voice d. People are more connected and able to share more information

Summarise how innovation, enterprise and automation of smart phones hasinfluenced the evolution of computer technology.

When Steve Jobs updated his company name from Apple Computer to Apple in 2007, which part of the brand positioning was he changing?1 pointFrame of referencePoint of differenceTarget segment