Who makes the decisions about which news items will be covered?A.Writers and reportersB.Sales and marketing representativesC.Photographers and videographersD.Publishers and producers

How many criteria do journalists use to determine what is newsworthy, under the professional journalism perspective?Group of answer choicesEightSevenFiveSix

They possess the capability to access, assess and create information using various media formats.Select one:a.Photojournalistsb.Broadcast Journalistsc.Multimedia Journalistsd.Print Journalists

Which of the following elements of your media release pitch to journalists should you pay closest attention to?Group of answer choicesHow many links and images are in the releaseWhich news values you highlightThe number of words in the media releaseThe subject line of the email

Which of the following is NOT a reason to write a media release?Group of answer choicesTo show how media relations is importantTo make an announcementProvide information about your organisationRespond to something in the newsNext

Post-Test: Why are public editors or reader advocates important to media organizations?Multiple ChoiceThey are necessary to spell out the company’s standards on everyday operations.They can get continued access to news sources in exchange for confidentiality.They can balance the issues of responsibility and profits within the industry.They can act impartially as judges in disputes between the public and the media organizations.