Post-Test: Why are public editors or reader advocates important to media organizations?Multiple ChoiceThey are necessary to spell out the company’s standards on everyday operations.They can get continued access to news sources in exchange for confidentiality.They can balance the issues of responsibility and profits within the industry.They can act impartially as judges in disputes between the public and the media organizations.

The news media's common-carrier role is based on the idea thatMultiple Choicethe press should be patriotic in the reporting of the news.various news organizations should interpret the news in nearly the same way.the press should not charge for public service announcements.the press should provide a channel through which political leaders can communicate their views to the public.the news will be available to all citizens.

Post-Test: Why are media professionals unlikely to identify colleagues who may practice unethical methods?Multiple ChoiceThey have independent control only over the work that they themselves produce.They want to keep the standards for conduct of behavior as ambiguous as possible.They understand that media professionals are not required to be licensed in order to practice.Their colleagues may treat them with hostility if they reveal problems in the organization.

Post-Test: What is one of the assumptions of the social responsibility theory?Multiple ChoiceMedia professionals should be accountable only to the market, not society as a whole.The media cannot take responsibility for material that eventually leads to crime.Under no circumstances should the government intervene with the media, even it is for the public good.Media should be self-regulating within the framework of the law.

What conclusion about the role of the media can be drawn from these headlines?Click here for long descriptionA.Media executives may pressure reporters to take biased positions.B.Interactive media sources allow readers to express their opinions.C.Media coverage of an issue can result in public policy change.D.Media sources often use dramatic language to try to draw readers.

Why is media coverage important in media relations? Group of answer choicesBecause it provides third party legitimacy and credibility, and is a cost-effective practice compared to advertisingBecause it can be manipulated by organisations for their own purposesBecause it’s free