A firm's competitive environment refers to all of the following except:Group of answer choicesthe plan a business develops to attract customerspotential new entrants to the marketthe presence of substitute productsother business selling similar products in the same marketspace

The components of the competitive environment include rivalry among current competitors and the affect of new entrants, substitute and complementary products, suppliers, and ______.Multiple choice question.managementmarketingcustomersdivisions

Which one of the following is NOT a component of the competitive environment?Multiple choice question.Customers (buyers)Threat of new entrantsDemographic groupsRivalry among current competitorsSuppliersSubstitute and complementary products

When competitors are defined from a market point of view, they are defined in terms of the:Group of answer choiceslocation of markets.market segment they are appealing to.customer need they are meeting.industry cluster.none of the above. Flag question: Question 17Question 17Tips1 ptsWhich of the following statements is true relative to choosing and implementing a positioning strategy?Group of answer choicesA product should never be positioned against a competitor.It is never easy to choose a positioning strategy.A product should only be positioned for one particular customer group.A product can be positioned for different product classes.A firm should always use the same positioning strategy in each market it enters. Flag question: Question 18Question 18Tips1 ptsFactors that encourage adaptation include:Group of answer choicesvariations in ability to afford the item offered.the influence of government.lack of adequate support systems.the physical environment.all of the above. Flag question: Question 19Question 19Tips1 ptsGlobal advertising involves designing world campaigns but adapting to local markets. Group of answer choicesTrueFalse Flag question: Question 20Question 20Tips1 ptsInternationalisation can be classified into the following approaches: Group of answer choicesStages, commitment, experience, networkStages, commitment, eclectic, networkStages, contingency, network, financialStages, experience, contingency, globalStages, learning, contingency, network, holistic

The strategically relevant factors outside a company's industry boundaries—economic conditions, political factors, sociocultural forces, technological factors, environmental factors, and legal/regulatory conditions—are known asQuestion 6AnswerA.the industry and the competitive arena in which the company operates.B.general economic conditions plus the factors driving change in the markets where a company operates.C.a company's "macro-environment."D.the competitive market environment that exists between a company and its competitors.E.the dominant economic features of a company's industry.

The existence of many competitors in any one market segment may indicate:Group of answer choicesthe market is saturated.no one firm has differentiated itself within that market.a market that has already been tried without success.an untapped market niche.