The strategically relevant factors outside a company's industry boundaries—economic conditions, political factors, sociocultural forces, technological factors, environmental factors, and legal/regulatory conditions—are known asQuestion 6AnswerA.the industry and the competitive arena in which the company operates.B.general economic conditions plus the factors driving change in the markets where a company operates.C.a company's "macro-environment."D.the competitive market environment that exists between a company and its competitors.E.the dominant economic features of a company's industry.

Which of the following is not one of the questions that must be answered in thinking strategically about a company’s external environment?Multiple ChoiceWhat kinds of competitive forces are industry members facing, and how strong is each force?What market positions do industry rivals occupy—who is strongly or weakly positioned, and who is not?What are the strategically relevant factors in the company’s macro-environment?What are the company’s competitively valuable resources and capabilities that can be used to form the foundation of its competitive approach?What forces are driving changes in the industry, and what impact will these changes have on competitive intensity and industry profitability?

Which of the following is NOT part of a company's macro-environment?Question 4AnswerA.legal and regulatory conditionsB.European culture, values, and lifestylesC.the pace of technological changeD.the natural environmentE.sociocultural forces

Which of the following frameworks for analysis is comprised of a company’s capabilities, competitors, corporate partners, and the physical environment?Multiple Choiceeconomic factorsenvironmental factorsimmediate environmentintermediate environmentmacroenvironmental factors

The marketing environment comprises ________ and ________ factors that affect firms and may help or hurt a product in the marketplace.Multiple Choiceinternal; externalcompetitive; noncompetitiveprimary; secondaryeconomic; competitivesocial; financial

The six major external factors that influence the marketing environment of a firm are: economic, demographic, sociocultural, technological, legal, andMultiple Choiceenvironmental.international.domestic.political.financial.