If consumers pulled out of the economic media game, the game would collapse.Group of answer choicesTrueFalse

Playing the economic media game well means                                .Group of answer choicesreselling purchased media for a profitspending the least amount of money possible on mediagetting a good amount of enjoyment for your time and money spent on mediawinning on jeopardy

If a media player negotiates the media game well enough that their payoffs are consistently higher than costs, they are                                .Group of answer choicesnet winnersnet losersprofitableexecutives

What is the main goal for all players in the media economy?Group of answer choicesTo engage in exchanges with all other groups of playersTo maximize the value of exchange for themselvesTo spend the least amount of moneyTo hire the most talented employees

Question 8 of 10What has been a goal of using the market power of consumerism?A.To influence decisions made by the mediaB.To force people to change their names in order to become famousC.To force people to accept the beliefs of the dominant cultureD.To require that mainstream media be broken up into smaller units

Who are the players in the media game?Group of answer choicesAdvertisers and media companies onlyConsumers, advertisers, media companies, and employees of media companiesConsumers, advertisers, and media companies onlyAdvertisers, media companies, employees of media companies, and investors