What is the main goal for all players in the media economy?Group of answer choicesTo engage in exchanges with all other groups of playersTo maximize the value of exchange for themselvesTo spend the least amount of moneyTo hire the most talented employees

Who are the players in the media game?Group of answer choicesAdvertisers and media companies onlyConsumers, advertisers, media companies, and employees of media companiesConsumers, advertisers, and media companies onlyAdvertisers, media companies, employees of media companies, and investors

The three major strategies mass media businesses use to be successful are                                .Group of answer choicesmaximizing profits, pleasing consumers, and expanding to other countriesmaximizing profits, constructing audiences, and reducing riskincreasing profits, competing against other media organizations, and finding new revenue streamsnone of the above

If a media player negotiates the media game well enough that their payoffs are consistently higher than costs, they are                                .Group of answer choicesnet winnersnet losersprofitableexecutives

The group of players who exchange time and money for media space and access to audiences is                                .Group of answer choicesmedia companiesadvertisersabove-the-line employeesbelow-the-line employees

Question 8 of 10What has been a goal of using the market power of consumerism?A.To influence decisions made by the mediaB.To force people to change their names in order to become famousC.To force people to accept the beliefs of the dominant cultureD.To require that mainstream media be broken up into smaller units