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In many advertisements we might hear or read statements or claims that could contain logical fallacies. Some examples are McDonald’s – I’m Lovin It, Subaru - Love Conquers All, CocaCola - #openhappiness. If a logical flaw exists, what type of logical flaw exists in these statements?Group of answer choicesAlternative explanationThere is no logical flaw. The advertisements are true.Appeal to emotionImproper generalizationPersonal attack

Question

In many advertisements we might hear or read statements or claims that could contain logical fallacies. Some examples are McDonald’s – I’m Lovin It, Subaru - Love Conquers All, CocaCola - #openhappiness. If a logical flaw exists, what type of logical flaw exists in these statements?Group of answer choicesAlternative explanationThere is no logical flaw. The advertisements are true.Appeal to emotionImproper generalizationPersonal attack

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Solution

The logical flaw in these statements is an "Appeal to emotion". Advertisements often use emotional appeals to persuade consumers. For example, McDonald’s – I’m Lovin It, Subaru - Love Conquers All, CocaCola - #openhappiness, these slogans are designed to evoke positive emotions and associate these feelings with the product. However, these emotional appeals do not provide logical reasons to buy or use the product.

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In many advertisements we might hear or read statements or claims that could contain logical fallacies. Some examples are McDonald’s – I’m Lovin It, Subaru - Love Conquers All, CocaCola - #openhappiness. If a logical flaw exists, what type of logical flaw exists in these statements?Group of answer choicesAlternative explanationThere is no logical flaw. The advertisements are true.Appeal to emotionImproper generalizationPersonal attack

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