The following are criteria for forming segments:  potential to reach a segment the similarity of needs of potential buyers in the segment potential to increase profit all of the above

The best segmentation approach is the one that identifies characteristics of potential buyers in a market and cost-effectively assigns them to a segment. True False

In ______________ segmentation , buyers are divided into different groups on the basis of life style or personality and values

arket segments are the relatively ________ groups of prospective buyers that result from the segmentation process.Multiple choice question.stableaffluentloyalhomogenous

The third step of the market segmentation process is to evaluate segment , which is based on such criteria as its profitability, responsiveness, and reachability.

What is the main requirement for effective segmentation?Select one:a. Large market sizeb.Measurable and accessible segmentsc.Homogeneous market segmentsd.Minimal competitionClear my choice