Bandwagon is a technique that makes it seem like everyone is using a product; if you don’t get in on it, you’ll be left behind. Statements like “America’s Favorite Car” or “over a billion copies sold” suggest how popular a product is. These types of statements are meant to encourage people to jump on the bandwagon by buying the product. Sometimes ads will do the opposite and cater to a viewer’s sense of individuality. This technique is called avant-garde. Ads like this want to make people feel like they’ll be the only one using this product—that they’ll be ahead of the curve or unique. Apple’s famous tag line “Think Different” is a classic example of this technique.Which of the following is an example of the avant-garde persuasive technique? aShop new designs for the whole family bTechnology as creative as those who use it cPhiladelphia’s most popular cheesesteak dBeat the lines and buy online

There are many more persuasive techniques out there beyond bandwagon, avant-garde, testimonials, statistics, glittering generalities, and transfer. Next time you see an advertisement, try to spot some of these techniques. The more you practice, the more informed you will be when it comes to evaluating advertising messages. Advertising isn’t inherently bad, but a bit of skepticism goes a long way as you work toward becoming an informed consumer.What is the main idea of the passage? aTo be an informed consumer, it’s important to understand and critique ads. bThe majority of advertisements are deceptive and should be avoided at all costs. cThe most effective persuasive technique is a testimonial. dThere are only six persuasive techniques in advertising.

A. Bandwagon B. Plain‐folks Appeal C. Name Calling D. Transfer E. Testimonial F. Faulty Logic G. Glittering Generality H. Appeal to Fear I. Emotional Words (Loaded Language) It’s 2008 and time to join the parade of people jogging, walking, and playing in GymFan athletic shoes. Don’t be the only one in town stepping to the beat of an old‐fashioned drummer! Get a pair of GymFans today! 2 “I’m a professional basketball player. You’ve probably seen me grabbing rebounds and blocking the shots of the best players in the league. I couldn’t perform like that on the court without the bounce I get from GymFans athletic shoes,” says Lebron James. 3 I’m just an average person, who doesn’t have money to throw away on a pair of athletic shoes that won’t last as long as it takes to run around the block. GymFans athletic shoes combine quality and style with a price I can afford. 4 I wanted to make the tennis team, but I wasn’t making any progress. Then I bought a pair of GymFans. In no time, my game improved dramatically. Before I knew it, I was on the team! 5 If you want to get noticed, slip your feet into a pair of GymFans athletic shoes—the style that gets you on track! 6 Mentos, the freshmaker. 7 Be beautiful again. Make your face look ten years younger and get the attention of the man of your dreams. 8 Who will pay for your funeral when you die? Don’t leave the bill to your family! Buy life insurance today? 9 Reeboks are outdated and for old folks. Come over to Nike, where the shoes teach you to fly while being fly

This advertisement displays a graph representing a company's profits. What kind of appeal is the advertisement making? A. pathos B. Logos C. rhetorical

_____ is a non-traditional form of advertising that blends marketing and recreation through television, film, music talent, and technology.Group of answer choicesBranded entertainmentDirect response promotionPublicityFlighting

The ___________ technique tries to link a product, service, or idea with something already liked or desired by the target audience.AssociationBandwagonFearTestimonial