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When salespeople are given new sales aids or incentives to complete sales quotas, it is known as sales promotion.

Question

When salespeople are given new sales aids or incentives to complete sales quotas, it is known as sales promotion.

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Solution

Yes, that's correct. Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales. This strategy is often used to achieve short term goals, such as increasing market share or launching a new product. Sales aids and incentives for salespeople are common examples of sales promotion tactics. These can motivate salespeople to put in more effort to meet or exceed sales quotas.

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