Outline Blue Bird’s digitalisation and sustainability initiatives. How did the outbreak of COVID 19 impact the company?  Sigit Priawan Djokosoetono, President Director of PT Blue Bird Tbk, or Pak Sigit, mentions that Blue Bird will focus more on digitalisation than sustainability going forward. To what extent do you agree or disagree with this approach? Why/why not?

Blue Bird’s new strategy/the way they are approaching the market. Is it working or are there issues that need to be considered? Conduct a detailed SWOT analysis to answer this question.

This week's reading for the World Economic Forum highlights the need for businesses to be sustainable and go to digital at the same time. Doing your own research answer the following questions:How do Tesla EV vehicles help Bluebird with their goal of digitalisation? How does this assist with building a business case to become sustainable (e.g. helping to manage the huge upfront costs of investing in EVs)?What could be the unsustainable consequences of the digital initiatives of Bluebird such as their app 'Mobility symphony'?In building a business case for sustainability and digitalisation, its also important that we think about customers. Put yourself into Blue Bird's customer's shoes, if the taxi services here in Australia had that type of app - would it entice you to use taxis more than rideshares? What about EV vehicles? What more could a taxi company do in relation to digital transformation and sustainability, to get your business?

What is the aim of the Singapore Green Plan 2030?

What is Sustainable Computing

What is the current status of sustainable development?