This week's reading for the World Economic Forum highlights the need for businesses to be sustainable and go to digital at the same time. Doing your own research answer the following questions:How do Tesla EV vehicles help Bluebird with their goal of digitalisation? How does this assist with building a business case to become sustainable (e.g. helping to manage the huge upfront costs of investing in EVs)?What could be the unsustainable consequences of the digital initiatives of Bluebird such as their app 'Mobility symphony'?In building a business case for sustainability and digitalisation, its also important that we think about customers. Put yourself into Blue Bird's customer's shoes, if the taxi services here in Australia had that type of app - would it entice you to use taxis more than rideshares? What about EV vehicles? What more could a taxi company do in relation to digital transformation and sustainability, to get your business?
Question
This week's reading for the World Economic Forum highlights the need for businesses to be sustainable and go to digital at the same time. Doing your own research answer the following questions:How do Tesla EV vehicles help Bluebird with their goal of digitalisation? How does this assist with building a business case to become sustainable (e.g. helping to manage the huge upfront costs of investing in EVs)?What could be the unsustainable consequences of the digital initiatives of Bluebird such as their app 'Mobility symphony'?In building a business case for sustainability and digitalisation, its also important that we think about customers. Put yourself into Blue Bird's customer's shoes, if the taxi services here in Australia had that type of app - would it entice you to use taxis more than rideshares? What about EV vehicles? What more could a taxi company do in relation to digital transformation and sustainability, to get your business?
Solution
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Tesla EV vehicles can help Bluebird with their goal of digitalisation by providing a platform that is already integrated with advanced digital technologies. Tesla cars are equipped with sophisticated software systems that can be updated over-the-air, similar to how smartphones receive updates. This can help Bluebird streamline their operations, improve efficiency, and provide better services to their customers. In terms of sustainability, investing in EVs can help Bluebird reduce their carbon footprint and contribute to environmental conservation. Although the upfront costs of investing in EVs are high, the long-term benefits such as lower maintenance and operational costs can help offset these initial investments.
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While digital initiatives like the 'Mobility Symphony' app can offer numerous benefits, they can also have potential unsustainable consequences. For instance, the development and maintenance of such apps require significant energy and resources. Additionally, the increased use of digital technologies can lead to higher energy consumption and electronic waste.
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As a customer, the availability of an app like 'Mobility Symphony' could potentially entice me to use taxis more than rideshares. This would largely depend on the features and convenience offered by the app. The use of EV vehicles would also be a positive factor, as it shows the company's commitment to sustainability.
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To further attract customers, a taxi company could invest in advanced digital features such as real-time tracking, seamless payment options, and personalized services. They could also implement sustainability initiatives such as carbon offset programs and recycling programs for their vehicles.
Similar Questions
Outline Blue Bird’s digitalisation and sustainability initiatives. How did the outbreak of COVID 19 impact the company? Sigit Priawan Djokosoetono, President Director of PT Blue Bird Tbk, or Pak Sigit, mentions that Blue Bird will focus more on digitalisation than sustainability going forward. To what extent do you agree or disagree with this approach? Why/why not?This week's reading for the World Economic Forum highlights the need for businesses to be sustainable and go to digital at the same time. Doing your own research answer the following questions:How do Tesla EV vehicles help Bluebird with their goal of digitalisation? How does this assist with building a business case to become sustainable (e.g. helping to manage the huge upfront costs of investing in EVs)?What could be the unsustainable consequences of the digital initiatives of Bluebird such as their app 'Mobility symphony'?In building a business case for sustainability and digitalisation, its also important that we think about customers. Put yourself into Blue Bird's customer's shoes, if the taxi services here in Australia had that type of app - would it entice you to use taxis more than rideshares? What about EV vehicles? What more could a taxi company do in relation to digital transformation and sustainability, to get your business?
What is Sustainable Computing
Outline 2(TWO) ways environmental sustainability can be promoted within the ICT industry.
17 .It has been found that smart companies now treat sustainability as ___’s new frontier.Information TechnologyMultinational businessSustainabilityInnovation
Clayton Christensen's influential book, The Innovator's Dilemma, discusses:Group of answer choicesThe benefits of developing products for which there is guaranteed demand, such as a faster car or larger hard driveThe importance of customers' current needs and how companies should focus on satisfying them before focusing on future needs.How organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinctionHow established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.
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