The personal presentation by the firm's sales force for the purpose of making sales and building customer relationships is called:

Which promotional tool is known for building immediate sales rather than relationships? Direct marketing Sales promotion Personal selling Public relations

What is the main goal of personal selling? Increasing company profits Building long-term customer relationships Clearing out inventory Reducing marketing costs

What is an external communication that is paid for by the seller and promotes a product to potential customers?Personal sellingSales promotionAdvertisingPublic relations

_____ is the personal presentation, demonstration, and sales of products to consumers in their homes.Group of answer choicesDirect marketingHome shoppingDirect sellingConsultative selling

Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?a.personal sellingb.direct marketingc.sales promotiond.advertisinge.public relations