Which of the following is not true about direct marketing?1 pointIt aims to determine marketing communication based on past purchasesThe individual customer is the unit of analysisIt determines and leverages combined customer valueIt allows companies to know who their customers are and what they buy4.Question 4

Which of the following is NOT part of the market analysis component of a marketing plan?Group of answer choicesAn actual sales forecastA customer profileA detailed discussion of the major benefits to customers provided by the product and/or serviceA SWOT analysis

Which of these statements about market segmentation are TRUE?ResponsesIt is the basis for target marketing.It is the basis for target marketing.The same factors are used to analyze both business and consumer markets.The same factors are used to analyze both business and consumer markets.The process involves careful analysis of a range of products.The process involves careful analysis of a range of products.All of the above

What are the two goals of direct marketing?a.To save marketing dollars and facilitate a purchaseb.To identify a potential customer and obtain an immediate responsec.To obtain an immediate response and build a lasting customer relationshipd.To obtain an immediate response and to facilitate a purchasee.To provide information and build a lasting customer relationship

Question 1The core function of marketing is to:1 pointAdvertise products Increase sales Create value for consumers Design Products

After establishing overall objectives, why do marketers then use a particular method or combination thereof to identify and describe market segments?Multiple choice question.To validate preconceived notions of each market segmentTo articulate the vision of the marketing strategy clearlyTo eliminate less desirable consumers from the customer baseTo help understand the profile of each segment