Which primary data collection technique is NOT an example of a quantitative research method?A.surveysB.scanner dataC.panel dataD.in-depth interviews
Question
Which primary data collection technique is NOT an example of a quantitative research method?A.surveysB.scanner dataC.panel dataD.in-depth interviews
Solution
The primary data collection technique that is NOT an example of a quantitative research method is D. In-depth interviews.
In-depth interviews are a qualitative research method because they involve open-ended, detailed conversations with individuals. This method allows for a deep understanding of a person's experiences, perspectives, and thoughts on a particular topic, which cannot be quantified or measured numerically.
On the other hand, surveys, scanner data, and panel data are all examples of quantitative research methods. These methods involve the collection of numerical data that can be analyzed statistically.
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