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What is the purpose of conducting a competitive analysis during the planning phase?*1 pointa) To copy the design of competitorsb) To identify strengths and weaknesses of competitors' websitesc) To determine the color scheme for the new websited) To test the website's performance on different devices

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What is the purpose of conducting a competitive analysis during the planning phase?*1 pointa) To copy the design of competitorsb) To identify strengths and weaknesses of competitors' websitesc) To determine the color scheme for the new websited) To test the website's performance on different devices

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Solution

The purpose of conducting a competitive analysis during the planning phase is b) To identify strengths and weaknesses of competitors' websites. This process allows a company to understand what their competitors are doing well and where they are lacking, which can provide valuable insights for their own strategy. It's not about copying what others are doing, but rather learning from their successes and failures.

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