The process by which the use of an innovation, whether it be a product or service, is spread throughout a market group over time and over various categories of adopters, is known as Blank______.Multiple choice question.the product life cycledistribution of product inventorydiffusion of innovationviral marketing
Question
The process by which the use of an innovation, whether it be a product or service, is spread throughout a market group over time and over various categories of adopters, is known as Blank______.Multiple choice question.the product life cycledistribution of product inventorydiffusion of innovationviral marketing
Solution
The correct answer is "diffusion of innovation". This term refers to the process by which an innovation, such as a product or service, is adopted and spread throughout a market group over time and across various categories of adopters.
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