Multiple Choice QuestionWhen the NBA formed an agreement with Adidas to allow Adidas to be the official apparel provider of the NBA, it entered into what type of arrangement?Multiple choice question.FranchisingAcquisitionLicensingGreenfield venture
Question
Multiple Choice QuestionWhen the NBA formed an agreement with Adidas to allow Adidas to be the official apparel provider of the NBA, it entered into what type of arrangement?Multiple choice question.FranchisingAcquisitionLicensingGreenfield venture
Solution
The NBA's agreement with Adidas to be the official apparel provider is an example of a Licensing arrangement. In this type of arrangement, one company (the licensor, in this case, the NBA) grants its trademark, brand, patent, or other proprietary rights to another company (the licensee, in this case, Adidas) for a specified period, and in return, the licensor receives royalty or fees. This allows the licensee to produce and sell products under the licensor's brand.
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