Question 2Provide an example of business that belongs to partial e-commerce. Describe the business from theperspective of THREE (3) dimensions of digitisation concept.
Question
Question 2Provide an example of business that belongs to partial e-commerce. Describe the business from theperspective of THREE (3) dimensions of digitisation concept.
Solution
An example of a business that belongs to partial e-commerce is a clothing retail store like Zara.
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Information Digitization: Zara has a website and a mobile application where customers can browse through their entire collection, check prices, read product descriptions, and see product images. This is an example of information digitization where all the information about the products is available online.
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Process Digitization: Zara also offers the option for customers to purchase products online. This means that the process of purchasing, which includes selecting the product, adding it to the cart, and making the payment, is digitized. However, Zara also has physical stores where customers can go and purchase products. This is why it is considered partial e-commerce because not all processes are digitized.
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Interaction Digitization: Zara interacts with its customers digitally through its website and mobile application. Customers can leave reviews, ratings, and feedback on the products online. They can also contact customer service through the website or app. However, interaction also happens in physical stores where customers can interact with sales representatives.
In conclusion, Zara is a good example of a partial e-commerce business because while it has digitized many aspects of its business, it still maintains physical stores for customers who prefer in-person shopping.
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