Hannah works in the corporate office of a mobile phone company. She develops communication exchanges with customers via mobile and social networks. This demonstrates which type of marketing?Multiple Choiceomni-channel retailingviral marketingdigital marketingpredatory marketing

The answer is "digital marketing".

Step by step explanation:

1. Hannah works in a corporate office of a mobile phone company, which means she is involved in some form of business operations, likely related to marketing since she is communicating with customers.

2. She develops communication exchanges with customers via mobile and social networks. This is a key indicator of digital marketing, as it involves using digital channels, such as social media and mobile apps, to connect with customers.

3. Omni-channel retailing refers to a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. But in this case, Hannah is not mentioned to be involved in sales or providing a seamless shopping experience across different channels.

4. Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. But in this case, Hannah is not mentioned to be promoting a product that is being spread by consumers.

5. Predatory marketing is an unethical form of marketing where a company tries to win market share by reducing the number of competitors in the market, often through aggressive pricing strategies or marketing tactics that take advantage of a competitor's weaknesses. But in this case, Hannah is not mentioned to be involved in any aggressive strategies against competitors.

Therefore, based on the information given, Hannah is involved in digital marketing.