Which of the following are a way to leverage the digital and analog synergy of ‘TouchTech’?1 pointTell consumers to learn new behaviors, habits, and routines.Make digital products dumber by removing a few digital features.Make analog products smarter by adding digital features like information transfer, automatic updates, etc.All of the above.

What does the term ‘TouchTech’ mean?1 pointA form of synergy that frees the digital world of the distractions from analog products or services.A form of synergy that combines digital and analog tools to make touchscreen technology.A form of synergy that creates the best of either the analog or digital world.A form of synergy that is created in products or services that combine the physical features of the Analog with the high-tech features of the Digital.

Which of the following are a way to leverage Glocal’s digital and analog synergy?1 pointUse a local champion who is passionate about an idea to spread the word and get others to join in this effort.Lower financial, geographical, and informational barriers.Digitally showcase an analog offering to make it available to a global audience.All of the above.

Synergy between the analog and the digital world is created by combining digital and analog benefits in such a way that their combined benefits exceed the benefits of either the analog or the digital by themselves.1 pointTrueFalse

The process of assigning a value to each touch point a consumer has with a brand in terms of its ability to contribute to the final sale of a product is…

Which of the following are a way to leverage digital efficiency?1 pointBe aggressive with change because people like new and shiny things.Make a deal by offering financial incentives like discounts or freemium.Stop people from sharing their stories in your digital space.None of the above