In your last email send, you delivered 2,708 emails with 898 unique opens and 269 clicks. What is the calculation for your click-to-open rate?1 point269 / 2,708269 / 898898 / 2692,708 / 269

In your last email send, you delivered 65,902 emails, had 27,712 emails opened, 6,611 link clicks and 1,743 purchases. How would you calculate the purchase conversion rate?1 point1,743 / 27,712 (purchases / emails opened)1,743 / 65,902 (purchases / emails delivered)6,611 / 65,902 (link clicks / emails delivered)1,743 / 6,611 (purchases / link clicks)

has two verision. First_name_included version has 211 not opened, and 40 opened . First_name_not_included version has 230 not opened, and 19 opened. What is the open rate of the two email versions and which version has the higher open rate The last 500 customers who purchased products or services from the company online Afternoon Weekday 9 words Version of email randomly allocate When designing your experiment, you selected the (1) participants ：The last 500 customers who purchased products or services from the company online (2) time of sending the email ：Afternoon (3) day of the week, and ：Weekday (4) number of words in the subject line：9 words 1. Select one of the variables you have “fixed”. 2. Explain how you think this variable could also potentially affect the open rate of the emails a nd why it was important to keep this variable “fixed” for your experiment. Write no more than two sentences.

Section 3Measuring SuccessCreating good email marketing content requires combining creativity with good analysis. Measuring the success of an email campaign or a single email blast is straightforward if the database is set up properly to track the appropriate metrics. Open Rate = Emails Opened / Emails Delivered. Good open rates are crucial both for avoiding spam filters and for overall profitability. A company’s emails can’t increase sales if recipients do not view them. Open rates are a good indicator of the quality of the subject line. Open rates vary by industry, but an open rate of 20% is about average. Click-through Rate = Emails Clicked / Emails Delivered. A good measure of the quality of the email content is the percentage of readers who click on a part of the email. If a company’s goal is to sell product, it must induce a click to investigate the featured product before a sale can occur. If the goal is to generate visits to its media website, the company must induce a click on the email to take visitors there. As with subject lines, content can be tested by sending different bits of content to different random subsets of the email list. The subset with the highest click-through rate (CTR) received the best email content. CTR can be improved by using strong calls to action and good images that entice readers to visit the website. An average CTR is about 3.5%. (Note that the denominator is the number of delivered emails, not the number of emails opened.)Conversion Rate = Transactions / Sessions Generated via Email. Just generating a visit to the site is not helpful if none of those visits converts to a purchase (for an online retailer). In the end, what matters to an online retailer is sales, not visits. Some email content might have a high CTR but a low conversion rate or vice versa. A good email marketer will track both metrics to determine which content is more successful. A good retail site often has a conversion rate of 3% to 5%, but the conversion rate of email traffic, because the email recipients are already subscribed customers, can be higher.Average Order Value. An email featuring a special on furniture is almost sure to have a lower CTR and conversion rate than an email featuring some inexpensive fashion accessories, but selling one couch for $1000 is more profitable than selling 50 pairs of earrings for $5 each. By combining all four metrics—open rate, CTR, conversion rate, and average order value—an email marketer can easily track the success of the email campaign or of an individual email blast.List Churn. A company needs to be aware of how frequently its emails are causing people to unsubscribe. If the company is losing subscribers faster than it is gaining them, due to irrelevant content, email frequency, and so on, then its email marketing strategy isn’t sustainable and should be changed. A company can expect every email it sends to cause a certain percentage of its email list to unsubscribe, even if its content is good, which is why a good process for generating new email subscribers is needed.

. What metric measures the percentage of clicks that result in a conversion on your website?

A junior data analyst in a marketing department works with a spreadsheet containing email click-through data. To calculate the average click-through rate for a campaign, the analyst uses a function to convert the number of clicks to numeric values. What function do they use?1 pointVALUEEXCHANGEPROCESSNUM