Switching costs may: Select one: a. Make it easy for later entrants to win business. b. Give later entrants a cost advantage over early entrants. c. Make it difficult for later entrants to win business. d. Drive early entrants out of the market.
Question
Switching costs may:
Select one:
a. Make it easy for later entrants to win business.
b. Give later entrants a cost advantage over early entrants.
c. Make it difficult for later entrants to win business.
d. Drive early entrants out of the market.
Solution
c. Make it difficult for later entrants to win business.
Switching costs refer to the costs that a consumer incurs as a result of changing brands, suppliers, or products. Although they are often monetary, there can also be psychological, effort- and time-based switching costs. High switching costs can deter a customer from switching to a competitor, making it difficult for new entrants to win business.
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