Which among the following statements about the product offer in luxury companies is correct? (Choose all that apply.)1 pointProducts are marked down at the end of the season.There is a high presence of icon products and carry overs, in particular in leather goods.In the product offer there is an high presence of seasonal and iconic models.The business is driven by the season and there are different collections in one season (pre-collections, flash, cruise, etc.).In the product offer there is a great variety of styles and occasions of use.Most of the products offered are non seasonal with no (or very limited) end-of-season sales.
Question
Which among the following statements about the product offer in luxury companies is correct? (Choose all that apply.)1 pointProducts are marked down at the end of the season.There is a high presence of icon products and carry overs, in particular in leather goods.In the product offer there is an high presence of seasonal and iconic models.The business is driven by the season and there are different collections in one season (pre-collections, flash, cruise, etc.).In the product offer there is a great variety of styles and occasions of use.Most of the products offered are non seasonal with no (or very limited) end-of-season sales.
Solution
The correct statements about the product offer in luxury companies are:
- There is a high presence of icon products and carry overs, in particular in leather goods.
- In the product offer there is an high presence of seasonal and iconic models.
- The business is driven by the season and there are different collections in one season (pre-collections, flash, cruise, etc.).
- In the product offer there is a great variety of styles and occasions of use.
- Most of the products offered are non seasonal with no (or very limited) end-of-season sales.
The statement "Products are marked down at the end of the season" is not typically correct for luxury companies. Luxury brands rarely mark down their products as it can devalue the brand's perceived value. Instead, they often destroy unsold products or sell them through other channels.
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