Organisational StructuresRohit heads a boutique consulting firm named ACE Consultants and has recently landed a client who is looking to identify bottlenecks to efficiency in its organisation. The client, Amora, which is a Greece-based sportswear brand, has been a household name in the European market. However, over the past couple of years, there have been a number of product recalls, which is, in turn, hurting its sales and reputation.While analysing the existing structure and after interviewing key personnel, Rohit and his firm happened to notice that the marketing officer is always in disagreement with the designing chief. They give more emphasis to their own subunits rather than the organisational goals and so, there are frequent dysfunctional conflicts.On the basis of these flaws, Identify the organisational structure that is being followed at Amora.Network StructureDivisional StructureMatrix StructureFunctional Structure
Question
Organisational StructuresRohit heads a boutique consulting firm named ACE Consultants and has recently landed a client who is looking to identify bottlenecks to efficiency in its organisation. The client, Amora, which is a Greece-based sportswear brand, has been a household name in the European market. However, over the past couple of years, there have been a number of product recalls, which is, in turn, hurting its sales and reputation.While analysing the existing structure and after interviewing key personnel, Rohit and his firm happened to notice that the marketing officer is always in disagreement with the designing chief. They give more emphasis to their own subunits rather than the organisational goals and so, there are frequent dysfunctional conflicts.On the basis of these flaws, Identify the organisational structure that is being followed at Amora.Network StructureDivisional StructureMatrix StructureFunctional Structure
Solution
Based on the flaws mentioned in the scenario, it appears that Amora is following a functional structure. This is indicated by the fact that the marketing officer and the designing chief are in disagreement and prioritize their own subunits over the organizational goals. In a functional structure, employees are grouped based on their specialized functions or departments, such as marketing or design. However, this can lead to silos and conflicts between different departments, as seen in the case of Amora.
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