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Angela lives in an apartment in the city,  she is interested in growing fresh vegetables and decides to read an article about container gardening that was published on an urban gardening website. She notices that to the right of the article is an advertisement for a new brand of potting soil. What type of marketing has Angela been exposed to and why?

Question

Angela lives in an apartment in the city,  she is interested in growing fresh vegetables and decides to read an article about container gardening that was published on an urban gardening website. She notices that to the right of the article is an advertisement for a new brand of potting soil. What type of marketing has Angela been exposed to and why?

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Solution

Angela has been exposed to a type of marketing known as "contextual advertising." This is a form of targeted advertising where the advertisements are selected and served by automated systems based on the content displayed by the user.

In this case, Angela is reading an article about container gardening, and the system has identified this content as being related to gardening. Therefore, it has served an advertisement for a product (potting soil) that is relevant to the content Angela is viewing. This type of marketing is designed to be more relevant and useful to the user, increasing the likelihood that they will be interested in the advertised product.

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