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Which statement below about planning best applies to the following scenario?Sarah works for a new start-up business that is extremely eager and wants to launch quickly. They plan to take human-centred approaches to the design of new products. Which framework would the business likely adopt?Question 17Select one:a.Extreme programming (XP)b.Dynamic systems development method (DSDM)c.Adaptive software development (ASD)d.Venture design

Question

Which statement below about planning best applies to the following scenario?Sarah works for a new start-up business that is extremely eager and wants to launch quickly. They plan to take human-centred approaches to the design of new products. Which framework would the business likely adopt?Question 17Select one:a.Extreme programming (XP)b.Dynamic systems development method (DSDM)c.Adaptive software development (ASD)d.Venture design

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Solution

The scenario describes a start-up business that wants to launch quickly and plans to take human-centred approaches to the design of new products. Given these characteristics, the most suitable framework for this business would likely be the Venture Design.

Venture Design is a process that focuses on the entrepreneurial aspect of product development. It is particularly useful for start-ups as it emphasizes understanding the needs and behaviours of users, which aligns with the company's intention to take a human-centred approach to product design.

Here's a step-by-step reasoning:

  1. Extreme Programming (XP) is a software development methodology which is intended to improve software quality and responsiveness to changing customer requirements, but it doesn't focus on the human-centred approach.

  2. Dynamic Systems Development Method (DSDM) is an agile project delivery framework, primarily used as a software development method, which might not be the best fit for a start-up focusing on quick launch and human-centred design.

  3. Adaptive Software Development (ASD) is a software development process that grew out of the work by Jim Highsmith and Sam Bayer on Rapid Application Development (RAD). It embodies the principle that continuous adaptation of the process to the work at hand is the normal state of affairs. It doesn't specifically focus on human-centred design.

  4. Venture Design is a process or approach that applies the principles of design to start-ups, focusing on user experience and customer discovery, rapid iterations, and business model design, which fits the scenario described.

So, the answer is d. Venture Design.

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