You are part of a competitive sales team at an automotive dealership. The make of car is known for safety but isn’t the fastest car on the road. A potential buyer asks you repeated questions about the car’s power and performance. How should you respond to best manage impressions of the dealership?Offer the potential buyer add-on equipment and claim this will boost the power and performanceCommunicate that the vehicle may not be the fastest, but highlight its positive and most competitive featuresIgnore the potential buyer’s questions and only focus on the vehicle's positive features

Understanding what the customer wants and values is an important first step in identifying your competitors.Group of answer choicesTrueFalse

An automobile producing company operates car dealerships that sell its cars. In order to assess the service costumers get at the dealerships, a team from the Customer Relationship Department was assembled. The team was sent to 20 randomly selected dealerships. Each dealership was visited once by the team for an entire working day. During a visit the team interviewed all the customers that arrived at that dealership. One of the questions that each of the customers were asked is: "Do you currently possess a car made by our company?" The answers were marked down as "Yes", "No", or "Refuse to Answer", depending on the customer's response.The population in this survey is:Question 2Answera.The researchers that conducted the survey.b.Customers that arrive at dealerships of the company.c.The automobile producing company.d.Owners of cars that are produced by the company.

Promotion involves:Multiple select question.informing people about productsmaking a profitable productmotivating potential customers to buyselecting the most efficient transportation options

A car company advertises its new luxury car as more exciting and fun to drive than its competitors' cars.What strategy is the car company using?

During qualifying, a salesperson is making sure that customers:Multiple select question.have the authority to buyhave the willingness to listen to a sales messagelike the product being discussedhave a need for the product