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Occasionally real estate agencies purchase dilapidated houses that they then put back on the market for very high prices. When a real estate agent is showing potential clients around, they will show clients these overpriced houses first before showing them the true stock. What psychological phenomenon might these real estate agents be trying to exploit when doing this? Contrast effects The power of reciprocal concessions Cognitive dissonance None of the above

Question

Occasionally real estate agencies purchase dilapidated houses that they then put back on the market for very high prices. When a real estate agent is showing potential clients around, they will show clients these overpriced houses first before showing them the true stock. What psychological phenomenon might these real estate agents be trying to exploit when doing this? Contrast effects The power of reciprocal concessions Cognitive dissonance None of the above

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Solution

The psychological phenomenon that these real estate agents might be trying to exploit is the "Contrast effect". This effect is a cognitive bias that distorts our perception of something when we compare it to something else, by enhancing the differences between them. In this case, by showing potential clients the overpriced houses first, the real estate agents make the true stock seem more affordable and appealing in comparison.

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