When can a marketer most benefit from branding?When the market is business-to-consumerWhen there are an abundance of indirect and substitute competitorsWhen the product is a physical good When consumers are in a choice situation

What do brands gain when they position their products well?Sustainable advantageCompetitive advantageBoth sustainable advantage and competitive advantageNeither sustainable advantage or competitive advantage

How can a strong brand influence consumer behavior? By forcing competitors out of the market By reducing production costs By instilling trust and fostering loyalty By controlling wholesale pricing

How branding affects consumer purchasing power.

Question 2Imagine that a company invests in its marketing strategy but does not have a strong brand identity. What is the likely result?1 pointCustomers will prefer the company to its competitors.Customers will remain loyal to the company.Customers will not remember who the company is.Customers will not seek out a company’s competitors.

Companies like Lacoste go to great lengths to protect themselves through the use of trademarks and copyrights. This BEST represents which of the following advantages of branding?Multiple ChoiceBrands facilitate purchases.Brands establish loyalty.Brands protect from competition.Brands can reduce marketing costs.Brands are assets.