A Likert Scale is used when conducting a demographic audience analysis. Group of answer choicesTrueFalse

Survey researchers often use Likert scales to construct the possible answers when they write closed-ended questions. How do Likert scales allow respondents to answer?Group of answer choicesThey allow respondents to answer along a continuum from “strongly agree” to “strongly disagree.”They allow respondents to answer with their own opinions.They allow respondents to give simple answers such as true/false or yes/no.They encourage respondents to include detailed responses.

Audience analysis is conducted by direct observation, analysis by inference, and data collection .Group of answer choicesTrueFalse

If I wanted to determine what my audience opinions where on a specific topic, conducting a/n ________________ audience analysis survey would be best.Group of answer choicesmulticulturaldemographicInterest and Knowledgesituationalpschological

n order to discover audience attitudes to an issue, which type of audience analysis should we carry out?Select one:a.Demographic analysisb.Multicultural analysisc.Situational analysisd.All of thesee.Psychological analysis

Which survey question format is characterized by respondents providing detailed and open-ended responses?a.Open-endedb.Dichotomousc.Multiple-choiced.Likert scale