Multiple Choice QuestionJoe's Taco cart, which has always sold 100 percent pure beef tacos, develops three new taco varieties for the growing group of vegetarian students who come by daily. Joe still advertises his beef tacos but has also developed a mini-campaign to pitch the veggie tacos. Joe is using a(n) _____ market segmentation approach.Multiple choice question.multisegmentpsychographictotal-marketdemographic
Question
Multiple Choice QuestionJoe's Taco cart, which has always sold 100 percent pure beef tacos, develops three new taco varieties for the growing group of vegetarian students who come by daily. Joe still advertises his beef tacos but has also developed a mini-campaign to pitch the veggie tacos. Joe is using a(n) _____ market segmentation approach.Multiple choice question.multisegmentpsychographictotal-marketdemographic
Solution
Joe is using a multisegment market segmentation approach.
Here's why:
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Multisegment marketing involves targeting multiple distinct segments with specific marketing strategies. In this case, Joe is targeting both his traditional customer base (those who enjoy 100 percent pure beef tacos) and a new segment (vegetarian students).
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Psychographic segmentation is based on lifestyle, values, and personality traits. There's no information given that Joe is targeting based on these factors.
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Total-market approach would involve treating the entire market as a whole and marketing the same product to everyone, which is not the case here as Joe has developed new products for a specific group.
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Demographic segmentation is based on statistical data such as age, gender, and ethnicity. There's no information given that Joe is targeting based on these factors.
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