Traditional media generates little word-of-mouth chatting occurring among the “passive receivers,” while social media seeks to reach “active receivers,” those who will become _____.Multiple Choicemavensloyalistsnegotiatorsinfluentialsinnovators

For many marketers, the communications effort using traditional media Multiple choice question.is still the dominant approachis relatively cheap compared to the costs of social mediais no longer required at allis complemented with social media

For many marketers, a key distinction between traditional media and social media isMultiple choice question.the ability to pivot in messaging more quickly with traditional mediathe stigma attached to specific platformsthe loss of complete messaging control with social mediathe relative parity in costs across all platforms

Select all of the traditional communication methods marketers use to convey their message to consumers.Multiple select question.magazinesgraffititelevisionRadio

________ are online media where active users submit news, photos, and videos often accompanied by a feedback process to identify popular topics.Multiple choice question.ExtranetsSocial mediaPersonal web pagesIntranets

Consumers choose the online channel primarily due to social media influence.Group of answer choicesTrueFalse