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Which of these refers to the controllable characteristics of a store, related to presentation?Multiple choice question.Co-op advertisingPromotionAtmosphericsM-commerce

Question

Which of these refers to the controllable characteristics of a store, related to presentation?Multiple choice question.Co-op advertisingPromotionAtmosphericsM-commerce

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Solution

The answer is "Atmospherics". This term refers to the design of an environment via visual communications, lighting, colors, sounds, and smells to stimulate customers' perceptual and emotional responses and ultimately affect their purchase behavior. It is a controllable characteristic related to the presentation of a store.

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