Explain one example of a business likely to gain from using loss-leader pricing.

Sure, let's take the example of a video game console manufacturer, such as Sony with its PlayStation consoles.

Step 1: Introduction to the Business Sony is a multinational corporation that, among other things, manufactures and sells video game consoles like the PlayStation series. These consoles are often sold worldwide and compete with other brands like Microsoft's Xbox and Nintendo's Switch.

Step 2: The Product The PlayStation console itself is a high-tech piece of hardware that allows users to play video games. It often comes with accessories like controllers, cables, and sometimes a game or two.

Step 3: The Loss-Leader Pricing Strategy Sony might decide to sell the PlayStation console at a price that is lower than the cost of production, making it a loss-leader product. This means that Sony would actually lose money on each console sold.

Step 4: The Gain The reason Sony might do this is to attract customers to buy the console, and then make profits on the sale of video games, accessories, and online subscription services, which have higher profit margins. Once a customer has bought the console, they are likely to buy games and services for it over its lifetime, leading to long-term profit for Sony.

Step 5: Conclusion So, in this case, Sony, as a video game console manufacturer, is a business that is likely to gain from using a loss-leader pricing strategy. By selling the console at a loss, they can attract more customers and make more profit in the long run from the sale of games and services.