A major car manufacturer plans to launch a luxury line for affluent buyers. Which type of customer segmentation has this B2C business engaged in to distinguish wealthy buyers?a.Behavioural segmentation.b.Demographic segmentation.c.Geographic segmentation.d.Psychographic segmentation.
Question
A major car manufacturer plans to launch a luxury line for affluent buyers. Which type of customer segmentation has this B2C business engaged in to distinguish wealthy buyers?a.Behavioural segmentation.b.Demographic segmentation.c.Geographic segmentation.d.Psychographic segmentation.
Solution 1
The car manufacturer is engaging in demographic segmentation. This type of segmentation divides the market into groups based on variables such as age, gender, income, occupation, and education. In this case, the manufacturer is specifically targeting affluent buyers, which is a form of income-based demographic segmentation.
Solution 2
The car manufacturer is engaging in demographic segmentation. This type of segmentation divides the market into groups based on variables such as age, gender, income, occupation, and education. In this case, the manufacturer is specifically targeting affluent buyers, which is a form of income-based demographic segmentation.
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