Certain types of promotion, such as free samples, coupons, contests, discounts and rebates are employed to:Select one:a.induce selective demand.b.stimulate demand.c.encourage product trial.d.pioneer promotion.
Question
Certain types of promotion, such as free samples, coupons, contests, discounts and rebates are employed to:Select one:a.induce selective demand.b.stimulate demand.c.encourage product trial.d.pioneer promotion.
Solution
The types of promotion mentioned, such as free samples, coupons, contests, discounts, and rebates, are employed to c. encourage product trial.
Step 1: Understand the question - The question is asking about the purpose of certain promotional strategies.
Step 2: Analyze the options - The options are inducing selective demand, stimulating demand, encouraging product trial, and pioneering promotion.
Step 3: Evaluate the options - While all options could be seen as potential outcomes of these promotional strategies, the primary purpose of offering free samples, coupons, contests, discounts, and rebates is to encourage customers to try the product.
Step 4: Select
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